Background And Development Of Ir In Singapore Tourism Essay

Background And Development Of Ir In capital of capital of capital of Singapore tourism EssayThe implementation of the Garden City movement after 70 years, the rapid maturation of tourism industry e particular(a)ly integrate resorts in Singapore has fuck off one of countrys sparing pillars, and visitors mainly from China, Indonesia, Japan, Malaysia, Australia and early(a) countries and regions (Edgar and Taylor, 1996). tourism in Singapore is a major industry and attracts millions of tourists each year. As for structured resort (IR) in Singapore, it is a euphemism used because of opposition to cassinos (Abbugao, 2010). Currently, in that location argon 2 large integrated resorts built up and unfastened to the visitors i.e. compensates earth Sentosa and Marina Bay Sands. applys World Sentosa is located at the southern microscope slide of Singapore, and its attractivenesss embroil a theme park of Universal Studios, Marine smell Park and a casino. It was developed by dev eloped by Genting Singapore since 16 April 2007 and opened to the public in primeval 2010 (Resorts World Sentosa, 2012). thither ar umpteen another(prenominal) attractions and facilities put upd in this integrated resorts including hotels, casino, casual and fine dining, resorts introduction galleria luxury fashion, shows, salon spa, maritime experiential museum and park. Similar memoir and outgrowth process is for Marina Bay Sands. It was developed by Las Vegas Sands since early 2006 and opened in January 2010. The integrated resort is featured with a convention-exhibition centre of attention of 1,300,000 squ ar foot, a hotel with 2,561 rooms, a shopping mall with 800,000 squ be foot, two floating crystal pavilions, two large theatres, and the largest atrium casino in the homo with 1,600 slot machines and 500 tables (Marina Bay Sands, 2012).The Singapore Tourism add-in (STB) is the aboriginal image in the breeding of integrated resort of this country. What STB trie s to do is to target a long term strategic planning to promote integrated resorts as a key driver for domestic tourism development and keep in good relationship with both(prenominal) private and public stakeholders. STBs goal is to create exciting and innovative experiences for rafts visitors, in close union with the trade industry, thus etching forever in visitors minds an image of Singapore as a unique and compelling destination (STB, 2012). There atomic farm out 18 three beas of focus of STB i.e. strengthening Singapores position as a jumper lead convention and exhibition city in Asia, developing Singapore as a leading Asian leisure destination, and establishing Singapore as the work centre of Asia (STB, 2012). As for IR development especially its casino personal line of credit, STB supports its development from planning, design, construction and marketing. For instance, its strategic planning for Sentosa World Resort cassino is to even out it a unique gaming centre for Asian tourists.1.2 The Impacts of IR on Singapores SocietyThe development of IRs in Singapore including Marina Bay Sands and Resorts World Sentosa has great impacts on the topical anaesthetic society from some(prenominal) aspects, positive or negative. The majority of these impacts include Political, scotch, sociable and Environmental aspects. Political impacts atomic number 18 how and to what stagecoach a presidency intervenes in the economy in tourism industry. In Singapore, political factors include areas such as tax policy, labor law, milieual law, trade restrictions, tariffs, and political stability. Political factors may in resembling manner include goods and service which the authorities needinesss to provide or are provided and those that the government does not want to be provided. As for the impact of integrated resorts, the main political impacts are the political complaints of topical anaesthetic residents on the inflow of foreigners which results from t he conflicts of blood line and benefits of local anesthetic residents and foreigners. This is be by the political debates held before the built up of these casinos in Singapore where a petition that attracted tens of thousands of signatures opposites the closing and the opposition said that the final decision made had overruled consensus.Still, the major impact of the development of integrated resorts is economic impact. It is seen that tourism is a major contribution to Singapore economy. jibe to the lasted annual breed on tourism statistics published by Singapore Tourism Board (STB, 2009), the revenue from tourism is S$ 15.2 billion. More importantly, on that point are other indirect revenues or gross domestic product generated from the inflow of tourists for these integrated resorts such as the revenues of retailers in Singapore by consumption of foreigners. Also, there is an impact on employee rate with more workers hired by the opening of these two integrated resorts in 2010. In addition, transport in Singapore grows fast in the buff-made years exhaustively covers most, if not all public venues in Singapore, which summation convenience for tourists. This includes the well up-known Mass Rapid Transit (MRT) system (STB, 2010). locomote but not least, there are more visitors for other attractions along with these two integrated resorts. Among other things, popularly promoted tourist attractions include the Merlion, the nighttime Zoo, Orchard Road (shopping area), Chinatown, Little India and its many eating areas (STB, 2010).Social factors include the ethnic aspects and include health consciousness, population growth rate, age distribution, flight attitudes and emphasis on safety. As English is the dominant one of its quaternion positive languages, it is generally easier for tourists to construe when speaking to the local population of the country, however, with the status of more foreign visitors especially those from China, there are set tle down many signs in Chinese presented in the attractions. Also, there is much criticism slightly the casinos in society especially its bad influence on the behaviors of Singaporeans. This is turn out by the opposition of amicable workers in Muslim and Christian communities. They concern the negative social impact of the casinos for worrying that these activities could increase the risk of puzzle drama. Environmental impact is also a concern of the impact of these integrated resorts. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating refreshful markets and diminishing or destroying existing ones. There are many in the public worry about the impact of World Resort Sentosa for the se curity department of local natural environment for there are so many tourist inflows especially in the peak season which exceed the environmental capacity of the island and may threaten local environment stability. There are the impacts of the built up of these two integrated resorts that concerned most by local residents.2. Body2.1 Reason for IR Development in Ledyard computed axial tomographyPESTEL is a strategic analysis tool that used to support organizations understand the external macro environment that the company face and consider (Richard, 2000). Also, I corporation be used to help identify the internal former for developing integrated resort Foxwoods casino in Ledyard, Connecticut. As for these reasons, they are summarized in the following paragraphs.Figure 1 PESTEL Analysis (Source Richard, 2000)Political environment means the ruling partys nature, the social systems, governmental policies and guidelines etc. (Flethcher and Cooper, 19996). Generally, the government ha s the role to intervene the economy not for political stability but also for common benefits for the public. Through the development of casino-based integrated resort, the local government of Ledyard dirty dog rebuild local community for it can attract more new visitors and bring new sources of revenues for local residents. More importantly, it is a tool for local authority to compete with other ones nearby from many aspects. As seen from this aspect, the development of Foxwoods Resort Casino is a political decision to grow local strength in US economy and make benefits for local residents.Economic environment includes both macro-and micro-aspects (Nebel and Schaffer, 1992). Macroeconomic environment is related to the size of population, GDP and also the speed of national income growth and so forth. Microeconomic environment concerns with consumer income and other specific factors for business operation. As seen from this aspect, there are many benefits of the development of a hote l based casino in Ledyard. First of all, it is a key for local GDP growth through the consumption generated by travelers and gamblers. Secondly, more physical exertion opportunities can be offered to local residents which are effective for the growth of local gross income. Last but not least, it is dependable for the overall economic growth with the enhancement of transportation and related facilities.Social and cultural environment mainly concerned with the education level of residents, their beliefs, set and so on. Since there are different needs sourcing from various cultural and social backgrounds in different countries, it increases the potential costs for the integrated resorts to exchange its product design and marketing especially the latter one in different regions. Usually, gambling is regarded as a means of recreation, however, there are many concerns that it may lead to some illegal activities such as money laundering. Since Ledyard is equipped with a mature and he althy legal and social environment, the development of such a casino based integrated resorts can be acceptable.Technological means the importance of the development of engineering enthronization and science especially those for IT. IT develops and update very fast, this becomes benefits for Ledyard to adopt new technology to help manage business operation of casinos as well as marketing its operate nationally and internationally. Environmental factors concerns with environmental and ecological aspects like weather, and climate change, which can affect certain industries and the development of a service-based on integrated resort is environment friendly as compared with other economic activities.2.2 Evaluation of Foxwoods Resort CasinoThe mixed-use concept means that there is a combination of institutional, cultural, residential, industrial or commercial uses of a single building, village, suburban or urban development, and these functions are functionally and physically integrate d (Nebel and Schaffer, 1992). As for this case, it refers to an integrated development of a single real estate project. As one of the premier entertainment choices in Ledyard Connecticut, there a shape choice of entertainment and services offered in this destination including six casinos for gambling, hotels with quartette diamonds, human beings class spa, restaurants with all tastes, golf of world renowned services, grievous bodily harm retailers, convention and meeting space, and state-of-the-art theaters (Foxwoods, 2012). All of these functions integrated provide both business and recreation travllers endless possibilities of experiences. Along with these integrated functions, Foxwoods Resort Casino performs well in business. Although there is no direct data released from the official authority of the company, it is easy to see from its financial capacity of 1.5 billion dollars during the chivalric years that it generates a lot of money for its shareholders and is still attra ctive in financial market.However, like other integrated resorts based on gambling, there criticism about problem gambling activities especially from those residents nearby (Olsen, 1991). harmonise to local reports about Ledyard Town, there are some residents complain that gambling activities prevail affect some aspect of their lives and especially those young people become more speculative although they admit that there are still positive effects such as the increase in employment and local income. Also, since it is located in a small town as compared to other options such as Gambling integrated resorts in Las Vegas, its attraction is limited especially to those who living at the eastern part of the fall in States. Thus, as seen from this aspect, there is still a lot of work for Foxwoods Resort Casino to do for its future development and continuously generate incomes and benefits for stakeholders.3. remnantOverall, Foxwoods Resort Casino did well in the past, however, in order to give sustainable development, there are still a lot of whole kit and boodle to do, which can be summarized in to the following three aspects.First of all, there is a need for this integrated resort to integrate with other tourism and entertainment activities in Ledyard to carry through a combined effect and become even more attractive to potential visitors. As for this aspect, there are experiences that Ledyard can learn from Macau. It is well known that the dramatic increase of subroutine of visitors to Macau is mainly due to the development of the gaming industry in this area. According to the Macau tourism board report, in year 2000, there were only 3 officially opened casinos in Macau because of the historical contract between the government and the casino company. In year 2002, the Macau government ranted the Wynn Resorts, Las Vegas Sands, Galaxy Entertainment throng and MGM Mirage and some other casino operators in Macau. Since then, the number of casinos change magnit ude dramatically. And because of the increased number of casinos, Macau is more and more attractive to the tourists whether they are professional gamblers, or they are just tourists who are curious about casinos. That is why the number of visitors to Macau has increase dramatically over the years. However, in recent years, the local government has developed many other options of tourism choices. As for attractions, there are many kinds of choices in Macau from special topics to gambling activities, from historic to modern attractions. instrument panel 1 below summarizes a sample of some attractions available in Macau by Jay (2004). It is easy to see that the categories of attractions in Macau include historical, cultural and sporting, natural, special events and built. Also, there are more exact attractions listed in the right column, which are the most famous attractions in Macau in each type that make it attractive to tourists.As for Ledyard, it can integrate the integrated reso rt casino with its natural beauty to develop more tourism attraction such as its unique glacial geography for the development of a stock-still Park for enhancing its attractions to potential tourists.Table 1 Recent Developments and Prospects of Macaos Tourism manufacturing(Source Jay, 2004)In addition, since there are tourists with business purpose such as the needs for business meeting and convention, which is a attraction that should be show and supported by local government of Ledyard and the integrated resort casino. The local government can make the development of integrated resorts sustainable by attracting business visitors to use current facilities like hotels and exhibitions centers are equipped at world-class levels, which make it attractive for more worldwide business activities and services as a gateway for local business men to the world outside. Meeting is a critical part in business operation, or saying in another way, it is an internal need for this kind of busine ss travelers (Pearce and Lee, 2005). Also some organizations need to participate in convention to forgather more opportunities to showcase their own products and services. This is also their internal demand. Thus they are push factors. However, good meeting and convention facilities and hospitality services provide excellent meeting and convention services attract these business operators. The well equipped Foxwoods Resort Casino gives organization more opportunities to learn from others and find out more international information. All these are external factors that help business operators choose meeting and convention services of the integrated resort and help its future sustainable development.Last but not least, according to Liu (2003), a tourism destination has to maintain its current strengths in order to achieve sustainable development. This is also applicable to Foxwoods Resort Casino and there moldiness be activities conducted to strengths its current chump image and ser vice quality. As for Foxwoods Resort Casino, the main events with comedy stars from TV and film, beloved singers, or Las Vegas style extravaganzas have to be continued both year to build up an event brand of entertainment with new data. These events include ISAACS BAKER and Victory that held every year. These events held usually have loyal participants and will be part of the brand image of Foxwoods and thus makes it attractiveness more sustainable. Also, there should be enhancement of the level of marketing activities with the application of new social media like YouTube, Facebook, Google + and chitter to get visitors and consumer informed and connected for the built up of a answerable and strong brand image, which is critical for the sustainable development of Foxwoods Resort Casino and other integrated resorts in Ledyard Connecticut.